Wednesday, April 08, 2009

You Can't Beat Me by Joe Lawrence

You can’t judge a book by its cover; especially in the case of Joe Lawrence’s new ebook, You can’t beat me. The splashing of water caused by two clenched fists may lead the reader to believe this is a fighting for Dummies manual. The reality is that the book does teach how to win every fight, just not always in the physical sense. As Lawrence points out, “The smartest and best strategy is to remain neutral and refrain from fighting. This does not imply cowardice or victimhood; it means making the choice to walk away when possible. It is important to remember that every fight has two losers. In every fight, both parties lose something, even the supposed winner.”

It is remarkable that this lifelong martial arts competitor and United States Air Force Mastor Instructor emphasizes avoiding fights and conflict instead of endorsing them. It is apparent he could manage any competitor but that wasn’t a by-product of years in martial arts training. He took the initiative to learn about what causes a fight, what escalades a fight, and the body language involved in fighting. Armed with this knowledge regarding physical conflicts, he applied it to verbal interactions and gaining the upper hand to diffuse, not overtake, the opponent.

Lawrence uses national, work related and social conflicts as the arena to demonstrate his techniques to avoiding a physical brawl. He reveals the trapping, kickboxing and weapon range as it applies to verbal oppositions. He uses real time, real life examples of how his techniques work to assure everyone is a winner.

In the event a physical interaction is unavoidable, Lawrence gives advice on how to overcome your opponent. That is not the focus of his book, though, as he points out, “The only way to truly win a fight is to walk away from it.”

Lawrence is a reputable resource when it comes to conflict resolution. His success in life is directly related to his ability to see an up coming dispute and resolve it before it escalades. Thanks to You Can’t Beat Me, anyone can apply the same strategy and acquire the same success in their daily interactions. “Take this knowledge and use it to make a positive difference in others lives. Show them that you are the bigger person and break the cycle of escalation.”

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Joe Lawrence was born and raised in Warren, Ohio. His family then moved to Brookfield, Ohio where he graduated and left to join the Air Force.

At the age of 15, Joe led over 250 students in the art of Tae Kwon Do. He organized and performed in many demonstrations and events. After earning his 2nd degree Black Belt, Joe became responsible for the training of new instructors and retention of current students. Many of his systems are still in practice ten years after his leaving the school!

Joe went on to enlist as a Crew Chief in the USAF in 1998. He was quickly recognized for his work ethic and at the age of 21 he was made the Dedicated Crew Chief of his own C-5B Cargo Aircraft valued at $160 Million. Shortly after that he was promoted to E-4 six months ahead of his peers because of his leadership abilities. He was then chosen to be a Flying Crew Chief, where he was responsible to fly with the aircraft and ensure the safety of flight.

Then came the calling to return to teaching others. Joe became an instructor teaching those just entering the Air Force how to be Crew Chiefs. He was chosen as the Instructor of the Year in 2005. In 2006 he became a Master Instructor and began once again training the instructors of tomorrow.

Joe has been in leadership training and gaining leadership experience since birth. Take advantage of this knowledge from someone who knows how to earn important leadership roles and how to succeed in them!

Lawrence's acheivements include... age 15 created the system to instruct 5 and 6 year olds Tae Kwon Do.
A system that is still in place to this day, 13 Years Later!

... at age 15-18 organized and lead numerous training camps and events.
Efforts impacted 1000's of 5-18 year olds over that time span! age 17 Managed the retention and training of budding martial artists.
Retention increased by 10% in the first year! age 18 was voted by peers as having the Best Personality.
He is still proud of that to this day. Since he was at the school for only 2 years! age 21 hand-picked as a flying crew chief (FCC) after only one training mission.
Most FCC's require five training missions! 2003-2004 managed the overnight flight-line activities at Baghdad International Airport.
Ensured many cargo aircraft with troops and precious cargo and also helicopters carrying wounded
troops and figures of national importance were safely parked, unloaded and in-flight once again. 2005 was chosen by his leadership as the Non-Commissioned Officer (NCO) Instructor of the Year. 2006 was named as the Prime Instructor of the C-17A Crew Chief course.
Course impacts over 100 students each year that are stationed at 9 bases! @ 50% of the Crew Chief course to improve material and quality of instruction.
Already almost 140 students have learned the material and they maintain over 100 C-17's!
(To see the $'s: 100 Aircraft valued at @ $160M ea = $16 Billion!)

...was chosen to instruct maintenance leaders from 9 bases and 2 foreign nations.
Their decisions impact that $16 Billion we just discussed. 2006 was named by an Air Force training inspection team for "having outstanding passion."
The only instructor out of 43 to be named in this official report! 2007 he was chosen by the Canadian Government to teach their C-17 Project Leaders.
These people were their U.S. Pentagon Equivalent! 2007 reached the rank of Technical Sergeant after only 9 years.
The Air Force average is 12-14 years!

...was selected as Non-Commissioned Officer of the year for 2007!
Beating hundreds of other NCO's from numerous bases for this award.

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